Via the Raptors official press release:
“We are thrilled that Toronto is hosting our first NBA All-Star Game outside the United States,” said Silver. “As the site of the first game ever in the NBA, Toronto is an ideal location for this global basketball celebration.”
Along with All-Star weekend in 2016, the Raptors franchise will go through a re-branding process with Toronto's own hip hop icon, Drake. This will include a new color scheme and new look, but contrary to some people's wishes, the "Raptors" name will remain the same. It seems like Drake will play the role of a global ambassador/business partner/host for the team to help bring some swagger to the franchise, and potentially attract a few big name free agents.
The 2016 event will mark the first time in NBA history that an All-Star game will be held outside of the US. It'll be a great opportunity for the Raptors front office to showcase what Toronto has to offer to potential free agents. But until then, it'll be up to Masai Ujiri to take a look at this team and put the pieces together to instill a winning culture in Toronto and eventually make a run in the playoffs; something that's been missing for a few years now.
(Photo via 970AM)
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